Well, we have finally made it! We’re officially at the final lesson for the marketing module. Firstly, a huge round of applause to you all for making it this far, you should all be proud of yourselves.

Now, let’s begin!

We will be recapping all the lessons to round off the module 😊

Over the last couple of months, you have been on a journey learning about all things marketing. We’ve tackled many great, insightful topics from target audiences to social media analytics.

In this lesson, we will be taking what we have learnt and relating it to other components of your pharmacy.

So, let's look at some of the key components and I will explain how marketing connects.

Welcome to week ten of the marketing module.

This week we are going to deep dive into the world of social media analytics and tracking.

So firstly, why should we track our social media analytics?

With any channel you use as part of your marketing strategy needs to be tracked, its that’s simple. This is because, you want to ensure that the channel is helping you achieve your pharmacy marketing KPI’s (as discussed in the last module.)

Welcome to week nine!

We are entering the final phase of the module, which is bittersweet, I hope you’ve all enjoyed this process as much as I have 😊

In the last few lessons we will be tying up the module by chatting about the components which are the livelihood of consistent marketing success, and that is measurement. With every marketing strategy, channel, or content there must also be tracking. Marketing analytics allows you to have a bird eyes view of what is working, what isn’t and how to improve your marketing efforts.

Wow! We are at week eight of the marketing module. Time flies when you’re having fun!

This week’s lesson is all about recapping what we have learnt in the past four weeks.

Let’s begin.

Here is a quick recap of each lesson:

Whoa! What a journey it has been so far, with a lot covered already. However, this lesson is an exciting one, as its more implementation than theory.

So, last week we chatted about content including customer cycles and content pillars. Now, it is important before reading this lesson that you have completed the worksheet on content pillars. Content pillars play such a huge role when it comes to your content calendar. Therefore, please go back to complete before moving forward if you haven’t already 😊

In this lesson, we will be chatting about all things content. This is the part where I get to share with you some of the key tools, tips, and tricks I use to create engaging content.

Welcome to Lesson Five of the Marketing Module!

Now, this lesson shouldn’t come as a shock because I have been preaching about this subject since week one! Today, we will be chatting about getting the buy-in from your team.

In the first few weeks of the module, you made some exciting and big decisions for your pharmacy’s marketing. You have a blueprint on what your marketing will now look like. A huge kudos to you! However, now it’s time to get your team on board.

Wow, I cannot believe we are up to week four of the Marketing Module!

Firstly, a huge round of applause 👏

So, this week is recapping what we have learnt over the past few weeks and putting it all into a marketing plan!

Let’s begin.

Now, I am so excited about this lesson plan and I know that you are too. This is where we discuss the correct marketing channels for your pharmacy. In short, marketing channels are the different mediums you use to communicate with your target audience. These channels play a key role in building relationships, creating brand awareness, and communicating with your customers outside the four walls of your pharmacy. Therefore, if you select the wrong channels, you might not see many results.

A key lesson I have learnt from working with pharmacies for nearly five years is their marketing strategy is often an afterthought. However, the pharmacies that do take the time to create a marketing strategy see great results. This is because a marketing strategy provides clarity with everything you do from what products to stock, social media channels to use, and how to reach your target audience.