The choice of what legal entity you use to own your pharmacy or own your partnership interest through is a critical issue and very complex, often with no perfect answers. To go through all the issues in detail that you need to consider would require me to write three books the size of Lord of the Rings, which doesn’t suit the small framework for this blog.
In recent weeks I have noticed that my inbox is being filled with headlines that include the words CHEMIST WAREHOUSE and AMAZON. I can (once again) sense discomfort within the pharmacy industry. There are always conversations both negative and positive about the future of community pharmacy. At Peak Strategies we argue the later, the positive. Of course, we know there are some major hurdles to overcome, however we understand the need for community pharmacy.
A couple of weeks ago there was commentary about Chemist Warehouse (CWH) on the popular marketing TV show Gruen. After reading about it on AJP and Pharmacy News I felt it was necessary to watch the segment.
The host Wil Anderson and other guest speakers discuss in detail about CWH’s strategic marketing. The chemist chain spends $100 million a year to look cheap and cleverly gives the impression that all their merchandise is a bargain. They describe CWH as a marketing machine and that it’s more a media empire than chemist.
You’re a pharmacist and have been working for a few years in a pharmacy, most likely with the title of manager. Now finally! You’ve been given the opportunity to buy a partnership interest in the pharmacy you work at, and you’ve got many emotions bubbling throughout your head so, you’re not quite sure what to do.
Firstly, take a big deep breath and read this article……