6 mistakes that pharmacies are making with their social media

6 mistakes that pharmacies are making with their social media

In Australia according to Sensis almost eight in ten people now use social media.

That’s why many pharmacies have jumped on the bandwagon and signed up to various social media platforms. Which is great as social media is an amazing tool for building relationships with customers. However, it’s vital to have the right marketing plan in place. So, today we will share some common mistake that pharmacies are making with social media and offer solutions to these issues.

Let’s begin!  

Why does your pharmacy exist?

Why does your pharmacy exist?

There is a reason why you decided to become a pharmacy owner. You had goals, dreams and aspirations. Amid running a business day to day it is often easy to forget about why you started. However, to run a profitable pharmacy you must understand why it exists and how you’re going to leverage that into success.

Marketing Tribe | Tips on how to plan an amazing pharmacy event

Marketing Tribe | Tips on how to plan an amazing pharmacy event

Organising an event is a big investment of time, effort and money. So, when you organise one and have little turnout it can be very deflating. That’s why some pharmacies are deterred from hosting events due to the fear of lack of interest from customers. 

However, creating and hosting a successful event can be very beneficial to your pharmacy. It is a great opportunity to strengthen your relationship with customers and increase foot traffic into your storefront. Therefore, today we will share some tips on how to create an AMAZING event for your pharmacy.

What Community Pharmacies can do that Big Box Discounters won't

What Community Pharmacies can do that Big Box Discounters won't

In recent weeks I have noticed that my inbox is being filled with headlines that include the words CHEMIST WAREHOUSE and AMAZON. I can (once again) sense discomfort within the pharmacy industry. There are always conversations both negative and positive about the future of community pharmacy. At Peak Strategies we argue the later, the positive. Of course, we know there are some major hurdles to overcome, however we understand the need for community pharmacy.

How to learn with Chemist Warehouse being in your local area

How to learn with Chemist Warehouse being in your local area

A couple of weeks ago there was commentary about Chemist Warehouse (CWH) on the popular marketing TV show Gruen. After reading about it on AJP and Pharmacy News I felt it was necessary to watch the segment.

The host Wil Anderson and other guest speakers discuss in detail about CWH’s strategic marketing. The chemist chain spends $100 million a year to look cheap and cleverly gives the impression that all their merchandise is a bargain. They describe CWH as a marketing machine and that it’s more a media empire than chemist.