I did the unthinkable last night, I visited a big box discounter (hint the colours are red, blue and yellow).

As John shared with me this morning at Peak this is a fireable offence as we are all avid supporters of community pharmacy (we kid, but it is frowned upon). However, this was a desperate instance of my husband forgetting to fill his script and this being the only pharmacy open at that time of night in our suburb. So, after many complaints on my end, we popped into the-one-that-must-not-be-named to quickly get his meds.

COVID-19, what a crazy ride it’s been so far! More than ever the public are looking to pharmacies for guidance and support. Whether that be for hand sanitizer, their scripts or for general advice, every client I have recently spoken to have said that customer communication is higher than it’s ever been. Some of your team members might be spending their whole day on the phone or responding to emails from people seeking advice.

What has been the most difficult for both pharmacies and the public is the ever-changing information. Every couple of days there is something new being passed by the Government to protect the Australian community. This of course makes a lot of sense, but also extremely hard to navigate! So, today we are going to share some ways to communicate with your customers during a crisis to hopefully help you alleviate some stress for your team.