So you have a social media account for your pharmacy, but you have no idea what to post?

So you have a social media account for your pharmacy, but you have no idea what to post?

As a pharmacy owner, you’re constantly looking for ways to get your pharmacy’s brand on the radar of potential customers. One strategy is to use social media. So you signed up to some platforms, however, you have no idea what to post! Never fear, this blog today will share some content ideas that can be used for both Instagram and Facebook.

6 mistakes that pharmacies are making with their social media

6 mistakes that pharmacies are making with their social media

In Australia according to Sensis almost eight in ten people now use social media.

That’s why many pharmacies have jumped on the bandwagon and signed up to various social media platforms. Which is great as social media is an amazing tool for building relationships with customers. However, it’s vital to have the right marketing plan in place. So, today we will share some common mistake that pharmacies are making with social media and offer solutions to these issues.

Let’s begin!  

Why does your pharmacy exist?

Why does your pharmacy exist?

There is a reason why you decided to become a pharmacy owner. You had goals, dreams and aspirations. Amid running a business day to day it is often easy to forget about why you started. However, to run a profitable pharmacy you must understand why it exists and how you’re going to leverage that into success.

Marketing Tribe | Tips on how to plan an amazing pharmacy event

Marketing Tribe | Tips on how to plan an amazing pharmacy event

Organising an event is a big investment of time, effort and money. So, when you organise one and have little turnout it can be very deflating. That’s why some pharmacies are deterred from hosting events due to the fear of lack of interest from customers. 

However, creating and hosting a successful event can be very beneficial to your pharmacy. It is a great opportunity to strengthen your relationship with customers and increase foot traffic into your storefront. Therefore, today we will share some tips on how to create an AMAZING event for your pharmacy.

What Community Pharmacies can do that Big Box Discounters won't

What Community Pharmacies can do that Big Box Discounters won't

In recent weeks I have noticed that my inbox is being filled with headlines that include the words CHEMIST WAREHOUSE and AMAZON. I can (once again) sense discomfort within the pharmacy industry. There are always conversations both negative and positive about the future of community pharmacy. At Peak Strategies we argue the later, the positive. Of course, we know there are some major hurdles to overcome, however we understand the need for community pharmacy.