Recently, I presented a webinar for the Pharmacy Guild of WA, as part of the Future Pharmacy Program.

It was all about planning for business growth. Something I recommend you all watch to start planning for your respective pharmacies. One theme that constantly came up in the webinar, and something I note that is common amongst pharmacies that fail in this process, is leadership and accountability. The two go hand in hand. You see any process of change, particularly regarding setting goals and planning for growth in your business, leadership and accountability are two key elements that are non-negotiable.

Last Tuesday night Treasurer, Josh Frydenberg, delivered the federal budget for 2020-21 after it was put on hold due to the COVID-19 pandemic. This budget was significantly different from the others due to major Australian events including the 2019-20 bushfire emergency and the unprecedented COVID-19 pandemic which has disrupted the lives of the Australian community and all countries worldwide.

Today is World Pharmacist Day (25th September) and we wouldn’t be Peak Strategies, if we didn’t reach out to our subscribers to celebrate!

This year’s theme is transforming global health, which is quite fitting due to the current climate. During COVID-19 you have been on the forefront and have been assisting the community as much as you can with their health needs. In March, you all had to stop everything you were doing (including your personal life), pivot and be present for your patients as much you can. It wasn’t always easy, with sometimes abuse from patients, ever changing legislation and, managing your teams. You also were putting yourself at risk of infection but were all so willing as you knew you were helping manage this pandemic.

To do all the above, is nothing short of amazing and we are so impressed by your hardworking commitment to health.

We have all heard the theory that it takes 21 days to form a habit. Well, the other day I was listening to a podcast and heard that new studies state it takes 66 days. So, that means even more commitment and as John likes to call it stubborn persistence!

Habits are vital when it comes to marketing. On average it takes up to ten touch points for a customer to remember a brand. So, establishing habits on content creation and structure for your pharmacy’s marketing is what is going to get you noticed. Now, you know how every marketer states content is king? Well, structure is most certainly the queen. So, today we are dedicating a whole blog to chat about structure and how to create it within your marketing plan.