We've noticed a gap in our marketing content: while we strive to provide comprehensive marketing insights, we haven't delved much into the practical "how-to" aspect of implementing these strategies. Specifically, we haven't tackled the use of design and branding software to elevate your pharmacy's content.
It has only just occurred to me, but 7 Feb 2024 will mark my time of 30 years since I got my first job in accounting. I knew I wanted to be in public accounting, and I knew I wanted to be a Chartered Accountant. It was just a question of where I was going to get my opportunity. I was super excited. But it wasn’t what I dreamt it would be.
During our meetings, we delve into crucial topics such as effective structures, borrowing capacity, cash flow, tax position, and equity position. While financial statements hold the answers to these questions, the real challenge for our clients is often, "do you understand your financial statements?"
It is often said that partnerships are like marriages. When they click, they're a beautiful thing; when they don't, it can be quite a disaster. Regarding pharmacies, we've witnessed some remarkably successful partnerships that have led to significant accomplishments. On the flip side, there have been bitter and ugly "divorces." Partnerships aren't a one-size-fits-all solution. While some owners thrive working independently, others find their groove within a partnership. It's a unique dynamic that doesn't suit everyone, and it is up to each person to go through that journey to discover if they work better alone or together.
I'm sure, just like many, you've been taking a bird's-eye view of your pharmacy as a business and setting some goals to kick off the next 12 months. Reflecting on last year as an industry, it's safe to assume that one of these goals might revolve around revenue growth and a solid marketing plan, right?
