Although we can manage your accounts and there are many pharmacies that do outsource their social media management. We see the best results when the accounts are managed by the team internally.
What makes community pharmacy so different from other businesses is the relationship your team has with their customers.
Community pharmacy isn’t about selling products to the masses, it is about tailored care for individuals. So, this needs to be reflected in your marketing strategy.
Unfortunately, some of our clients don't have access to this information as they don’t have an independent pharmacy website or their own email marketing capabilities. From a marketing perspective this really hinders the pharmacy owners ability to measure and track success of the pharmacies digital strategy.
I’m about to let you in on Peak’s worst kept secret! JT and I have been preaching on our soapboxes for some time now about the 4 Pharmacy KPI’s that you need to care about. We hosted a webinar last year about this very subject. However, I realised that we haven’t written a blog. So, today is your lucky day! I am going to give you some wonderful insight into these nifty KPI’s.
Just because your pharmacy is able to offer a particular health service, doesn’t necessarily mean it will work for your pharmacy. This is because every pharmacy has its own target audience and therefore, different needs and wants. For example, a pharmacy who has a focus on senior health, may not need a baby nurse. So, how do we select the right health service and make it a success?
