Key Issues For Incoming Partners To Consider
The most common entry point for pharmacists into the world of pharmacy business ownership is via a partnership interest. It is an exciting time, but a very nervous time. One where you often have little knowledge about what you need to do, what’s involved, and what advice you need. Having the right team around at this point is vital.
What Are The Benefits Of Having Your Own Pharmacy Website?
Unfortunately, some of our clients don't have access to this information as they don’t have an independent pharmacy website or their own email marketing capabilities. From a marketing perspective this really hinders the pharmacy owners ability to measure and track success of the pharmacies digital strategy.
The Most Critical Issue In Pharmacy
All of these issues build up and result in a couple of problems. Unless the owner does something to address this, the store culture starts to suffer. That is a terrible thing for a pharmacy to experience. It is one thing in my experience that you can feel. If the culture is wrong, you can feel it. If the culture is good, you can also feel it. Address it and address it quickly.
Hang out where your customers are
The key to a clever marketing plan is understanding who your target audience(s) are and where you can reach them. Do not follow what everyone else is doing, adapt channels into your strategy that will work for your customers. So, the best way to categorise channels is breaking them up into two groups, the first being digital and the second traditional. We recommend selecting four channels to use monthly. Remember, with any marketing effort it requires patience and consistency.