marketing

6 mistakes that pharmacies are making with their social media

6 mistakes that pharmacies are making with their social media

In Australia according to Sensis almost eight in ten people now use social media.

That’s why many pharmacies have jumped on the bandwagon and signed up to various social media platforms. Which is great as social media is an amazing tool for building relationships with customers. However, it’s vital to have the right marketing plan in place. So, today we will share some common mistake that pharmacies are making with social media and offer solutions to these issues.

Let’s begin!  

Why does your pharmacy exist?

Why does your pharmacy exist?

There is a reason why you decided to become a pharmacy owner. You had goals, dreams and aspirations. Amid running a business day to day it is often easy to forget about why you started. However, to run a profitable pharmacy you must understand why it exists and how you’re going to leverage that into success.

What Community Pharmacies can do that Big Box Discounters won't

What Community Pharmacies can do that Big Box Discounters won't

In recent weeks I have noticed that my inbox is being filled with headlines that include the words CHEMIST WAREHOUSE and AMAZON. I can (once again) sense discomfort within the pharmacy industry. There are always conversations both negative and positive about the future of community pharmacy. At Peak Strategies we argue the later, the positive. Of course, we know there are some major hurdles to overcome, however we understand the need for community pharmacy.

The Most Common Mistake Nearly All Pharmacies are Making

The Most Common Mistake Nearly All Pharmacies are Making

As an owner of a business one of the skills you need is the ability to identify what you’re good at and what you’re not.

Being honest with yourself and being smart about how you use your time and money is a constant decision making process. One of the most important lessons I've had over the last few years is understanding what I'm good at and what I'm not. The things I wasn’t good at, I let go and got other people to do them.

Weekly Pharmacy Social Media Checklist

Weekly Pharmacy Social Media Checklist

I know that at Peak Strategies we constantly preach about creating a strong social media presence for your pharmacy. However we understand that it can also be overwhelming and confusing to know what to post and share.

That is why this week we created weekly social media checklists for you to download and implement in your pharmacy.