Team dynamics, how the community perceives your store, how your team responds to failures, challenges, the effectiveness of systems, how procedures are executed, health focus pharmacy offering, and most importantly, how your team and your business grows and evolves.
The reality is, how successful your business is (and success is not just defined by $, it is more than that) comes down to culture.
Although we can manage your accounts and there are many pharmacies that do outsource their social media management. We see the best results when the accounts are managed by the team internally.
What makes community pharmacy so different from other businesses is the relationship your team has with their customers.
Community pharmacy isn’t about selling products to the masses, it is about tailored care for individuals. So, this needs to be reflected in your marketing strategy.
Do you ever find yourself staring at your business’ balance sheet and wondering what it all means? If so, you’re certainly not alone!
As an owner, knowing what the numbers represent and what they tell you, allows you to drive smart business decisions, become financially literate and sleep at night knowing your position.
2023 financial year has got some head winds that may impact pharmacy trading performance going forward. Keep in mind here that 2022 bought many pharmacies additional revenue streams for Covid Vaccinations and RAT sales. Potentially many of those customers were new to your store and bought other things when they were there. Without as stronger need for RAT’s and Covid Vaccinations are customer numbers likely to drop off? This issue has been raised with me a few times with owners.
The growth in GP$ from covid related services and products is undeniable. But, as we head into the 2023 financial year we have to take the rose tinted covid glasses off and realise this income is not forever. The covid pot of gold under the pharmacy rainbow is not a never ending solution and it has already begun to dry up as we look at recent reports.
As we say goodbye to the covid storm it is not all doom and gloom. It is just about re-evaluating your strategy. It is time to tighten the belt and focus energy where you will see future profits. In community pharmacy this means making the most of your health services and community relationships.
