CRISIS MANAGEMENT: HOW CAN YOUR PHARMACY BEST SERVE THE COMMUNITY?

CRISIS MANAGEMENT: HOW CAN YOUR PHARMACY BEST SERVE THE COMMUNITY?

Within your patient base there would be trends on why people are visiting your pharmacy. Common health issues, services and conversations would be had daily. As Swarup suggests, explore these topics, and expand your scope of service accordingly. As we did with covid, look at what is required for that said crisis and build your pharmacy’s service offering from there. At Peak Strategies, we believe that is a great course of action regarding both patient experience and marketing, because you’re filling the demand of what your patients are needing.

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Do You REALLY Offer All The Services You Advertise?

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Do You REALLY Offer All The Services You Advertise?

The way you present your pharmacy has impact and that’s why it’s vital to have a well-considered marketing strategy. Please do not advertise anything your team isn’t well versed on. Furthermore, your pharmacy may be chugging along well without a clear strategy but imagine the evolution your pharmacy could have if you did! Can you say no to increased customer numbers and foot traffic? I most certainly don’t think so.

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How To Nail Your Christmas Marketing Campaigns

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How To Nail Your Christmas Marketing Campaigns

It is more than just putting up a sign, or printing a catalogue and putting it in your customers bag or on the counter. We need to think beyond the four walls of your pharmacy and reach your customers where they are making their buying decisions, and for most of us that is at home. You need to be utilising your digital marketing channels to their full capacity during Christmas time. And you need to start now.



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How To Get Your Team Invested In Your Pharmacy Marketing

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How To Get Your Team Invested In Your Pharmacy Marketing

Although we can manage your accounts and there are many pharmacies that do outsource their social media management. We see the best results when the accounts are managed by the team internally.

What makes community pharmacy so different from other businesses is the relationship your team has with their customers.

Community pharmacy isn’t about selling products to the masses, it is about tailored care for individuals. So, this needs to be reflected in your marketing strategy.

WHAT IS YOUR POST COVID MARKETING STRATEGY?

WHAT IS YOUR POST COVID MARKETING STRATEGY?

The growth in GP$ from covid related services and products is undeniable. But, as we head into the 2023 financial year we have to take the rose tinted covid glasses off and realise this income is not forever. The covid pot of gold under the pharmacy rainbow is not a never ending solution and it has already begun to dry up as we look at recent reports.

As we say goodbye to the covid storm it is not all doom and gloom. It is just about re-evaluating your strategy. It is time to tighten the belt and focus energy where you will see future profits. In community pharmacy this means making the most of your health services and community relationships.

Acknowledgement of Country

Peak Strategies acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.

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