Pharmacists Role: Perception vs Realty

Pharmacists Role: Perception vs Realty

Last week I came across an article on news.com.au about a radio host Kristie Mercer from KiisFM’s Thinkergirls. It involved her heading to her segment’s Facebook page to ask the question why it takes so long to get a script at the chemist. She did this by posting a video of herself inside a pharmacy and going on a rant about having to wait. She described it as a “big mystery” and “like the seventh wonder of the world.”

What makes a good Pharmacy Owner?

What makes a good Pharmacy Owner?

In my business life I talk to many business owners, from all walks of life with all sorts of different pharmacy operations. I was reflecting the other day on what characteristics there are in successful owners and businesses.

Now for those of you who are longer term pharmacy owners with partners will know there are good pharmacists who make bad business owners. The pharmacists who own pharmacy businesses and who probably shouldn’t. Yet there are also pharmacists who are born for it and excel in being in an ownership role.

6 Social Media Tips for your Pharmacy

6 Social Media Tips for your Pharmacy

For those that attended the Forum you would have seen the session by social media super star Meg Coffey. For me as a marketer, I was extremely excited to watch her present. She gave some great insights on why social media is important for any business, including pharmacy.