I know that at Peak Strategies we constantly preach about creating a strong social media presence for your pharmacy. However we understand that it can also be overwhelming and confusing to know what to post and share.
That is why this week we created weekly social media checklists for you to download and implement in your pharmacy.
A lot of pharmacies rely too heavily on their franchise for marketing. They assume because they are associated with a particular brand that they don’t have to create localised marketing strategies. They become too reliant on others for their success and in turn lose their creativity and innovative talents.
We have recently been going through a period of being quite busy and I have been mentally tested on quite a few occasions. My mentor called me at a time when I had a lot going on. He wanted to meet up with me again. Now I was in a frame of mind of “I have enough challenges going on at the moment, that last thing I need was him challenging my thought processes once again. I don’t have time for you….humph….grumble grumble…..complain”. But we did have a coffee and a good chat which I am glad I spared that time.
Last week I came across an article on news.com.au about a radio host Kristie Mercer from KiisFM’s Thinkergirls. It involved her heading to her segment’s Facebook page to ask the question why it takes so long to get a script at the chemist. She did this by posting a video of herself inside a pharmacy and going on a rant about having to wait. She described it as a “big mystery” and “like the seventh wonder of the world.”
