This is something we hear time and time again at Peak. We have owners sign up to our marketing webinars, watch presentations, and read blogs. They understand the value but when they return to the pharmacy and the day to day, marketing falls to the bottom of the priority pile.
Well today we wanted to make a recommendation for you and your pharmacy. This recommendation factors in both an owner’s busy schedule and marketing. It is a strategy that we have helped our clients implement within their business and they’re seeing results.
So, rather than dangle the carrot for a few paragraphs, let’s dive straight in.
Your Team
A strong team is the foundation of any high-performing pharmacy and therefore, one must build a team of people that you trust. We see many owners delegate responsibilities for buying, managing the dispensary, customers and so, why can’t you do it for marketing? Well, in fact you can. This is our number one recommendation when pharmacies approach us about their marketing, you need to involve your team.