"Would you like to join our loyalty program?”

"Would you like to join our loyalty program?”

I understand that loyalty programs are tried and tested marketing channels for thousands of pharmacies across Australia. But today, I want to talk about the power of customer data versus customer incentives to create loyalty. This is because, I believe the power in loyalty programs is the data.

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What KPI’s Do Our Mastermind Clients Track?

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What KPI’s Do Our Mastermind Clients Track?

The Pharmacy Mastermind program was launched at the beginning of 2021 and it has been one of our most exciting and successful initiatives in Peak’s history. Personally, it has been immensely rewarding and gives me great joy in being able to help pharmacy owners.

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UNDERSTAND THE VALUE OF MARKETING BUT DON’T HAVE THE TIME?

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UNDERSTAND THE VALUE OF MARKETING BUT DON’T HAVE THE TIME?

We have pharmacy owners sign up to our marketing webinars, watch presentations, and read blogs. They understand the value but when they return to the pharmacy and the day to day, marketing falls to the bottom of the priority pile.

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Top 6 Things You Need To Know About Buying Into A Pharmacy Partnership

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Top 6 Things You Need To Know About Buying Into A Pharmacy Partnership

There are many things a first time buyer needs to know about before they head down this path. Our team at Peak deals extensively with first time pharmacy buyers and there are often lots of questions and some degree of uncertainty from first time buyers.

3 Marketing Questions To Answer This January

3 Marketing Questions To Answer This January

As a pharmacy yes, you can help everyone with their meds and health. However, that doesn’t mean that they will shop from you. For example, a lot of community pharmacies lose customers to big box discounters due to price. But not every customer is going to price conscious, some customers will value certain products, expertise, and service. So, as a pharmacy you need to pave out what audience will best suit your pharmacy.

Acknowledgement of Country

Peak Strategies acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.

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